Place-related Marketing

The Vermont Agency of Agriculture, in conjunction with UVM, is working on a program called “Taste of Place”:

Place-related marketing is a key tool for small-scale agriculture. Consumers who value high quality food are increasingly conscious of ways in which foods can embody the traditions and flavors of a specific region. Establishing a system for identifying place-based foods could be a powerful tool for agricultural regions to differentiate themselves in the marketplace. These systems can also help keep food traditions active by adding economic value, fostering communities’ pride in their local food culture, and preserving the working landscape. Countries and states around the world have decided that the taste of place is a key strategy for the survival of their small-scale producers.”

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